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Outdoor
HUN Wine: Great Wine in a Can, 2
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TBWALondon has created a new campaign that no one will see, to launch a new drinks brand that no one has ever heard of. HUN wine is 'great wine in a can'. And it’s launching at the worst possible time. Ever. Or so you might think. The campaign was devised and media was bought after the country had gone into lockdown. The out-of-home work includes copy lines such as: “Look everybody! We’ve just launched a new wine. Anybody? Anybody? Anybody?”. To support these executions there will be social media activity poking fun of the fact that the brand is launching at the worst time ever.
Client: Mark Woollard, Tom Landers, Becca Laurie Related |
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