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HEROES: Stay Home Heroes, 7
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Iris, has partnered with new charity HEROES to support fundraising for the NHS and respond to the government’s call for agencies to help drive the 'Stay at Home' message. The campaign, ‘Stay Home Heroes’, is made up of imagery that heroes ordinary people who are following the rules by staying home, to support the NHS against the spread of Covid-19. The images were captured by 26 professional photographers during lockdown and take a quirky look at the mundane tasks enjoyed during the lockdown period, with domestic acts glorified and shown as legendary heroic triumphs that help to save lives. The campaign also invites people to join the #StayHomeHeroes social media challenge, by taking a heroic picture of a friend or family member, tagging the Heroes charity and nominating a friend to do the same - spreading the message further. Iris mobilised the photographers to shoot compelling portraits using the resources available to them in lockdown; flatmates and partners became models, make-up artists and stylists were dialled in, art directors and tech assistants advised via Zoom, some even had remote controlled cameras operating in their assistant’s homes. Since word of the campaign broke on social, photographers and creatives have been coming forward in droves take part and help make a difference. The portraits are due to go live in OOH locations nationwide from today, thanks to a donation from Clear Channel.
Design Director: David Missen Related |
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