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The Times of India: Make Your Own Mask
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In response to the national toll of Covid-19 positive cases and resultant deaths, India’s leading English daily, The Times of India raised a country-wide call to all Indians, to make and wear their own masks at home with their #MaskIndia movement. Created by Wunderman Thompson South Asia, the movement empowered every citizen of the country to take charge of protecting themselves, their families and communities – encouraging individual action and responsibility among Indians, getting them ready to fight the single largest fight our generation has seen, globally. The campaign also focused on proper sanitation and disposal of the masks. The ‘Make Your Own Mask’ campaign was launched on the front page of The Times Of India on 6th April involving the power of print, social media and national activation that received a phenomenal response and activated its purpose.
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