Call of Duty Mobile registered more than 180 million downloads in 2019. In Colombia, thousands of gamers created communities about the game turning it into the perfect place to … read morepromote our gaming products. But there was a problem: the terms and conditions in this game doesn't allow any type of advertising.
That's why we looked for the 3 best gamers of Call of Duty Mobile in Colombia to change their username and photo inside the game, for the name and photo of our exclusive gaming promotions.
Agency: Sancho BBDO
With an announcement in their social networks, our 3 gamers invited their followers to win these promotions on a live streaming in a very simple way: killing them.
At the end of each game our 3 gamers gave the promo codes live into the game chat room. These codes were able to be redeemed immediately in our stores or e-commerce.
5 days of action.
3 Gaming hours a day.
540 promos killed
78% of reddemed discounts.
535.978 gamers reached.
7% increase in sales in just one week.
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