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TikTok: A Little Brighter Inside
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Gramercy Park Studios (London) has partnered with Social.Lab, production agency Hogarth and Agile films director Zac Ella, to create a new brand campaign for Tik Tok, the video-sharing social network that aims to make you feel 'a little brighter inside'. End-to-end post-production company GPS provided colour grading, VFX, MGFX and sound design services on the spot that enforces the app's position as a platform for personal expression and sharing ways of staying happy and healthy at home. The ad features TikTok users such as Gordon Ramsey, Tinie Tempah and Tom Daley with others taking on challenges including the Blinding Lights dance challenge. It is set to a remix of The Chordette’s Mr Sandman - the original having found a new lease of life on the platform. Utilising TikTok’s distinctive branding and interface, the spots use a bold and bright colour palette to reinforce the brand message, whilst aping transitions that the app has become synonymous with.
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