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SKY Sport: Sport Gets Back Up
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Sky Sport, through DDB NZ, has released two new TV led campaigns as Kiwis prepare to welcome live sports back into their living rooms. Sport Gets Back Up features a variety of hold-your-breath sporting moments, reliving those tough, hard-to-watch occasions where our favourite athletes are left broken or bruised on the ground. In many instances it seems like they won't be getting back up but then we see the determination and resilience of the athletes come to fore as they rise, often with the support of their team mates. Earlier this month, in the lead up to live sport returning to screens, Sky Sport and DDB NZ released We Feel the Same using several global sporting stars and coaches to translate the disappointment felt around the lack of live sport on our screens thanks to COVID-19.
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