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OTB Foundation: Brave
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OTB Foundation launches its first fundraising campaign via Publicis, Italy, to celebrate and support the brave people who deserve it most during a pandemic. The Foundation is the non-profit organisation of OTB, the parent company of fashion brands Diesel, Maison Margiela, Marni, Viktor&Rolf, Amiri, and companies Staff International and Brave Kid, founded by Italian entrepreneur Renzo Rosso. Ever since its creation in 2008, OTB Foundation has helped 250,000 people through over 200 different international projects, with the mission to rebalance social inequality and contribute to the sustainable development of less advantaged areas and people around the world. During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitisers and disinfection systems for ambulances, distributing air sanitisers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones. Their initiatives can be viewed here. But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.
Head of Art: Costanza Rossi |
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