To coincide with Mental Health Awareness Month, the significant life experiences young people are missing out on this May—from prom to graduation, or new jobs and moving out—and the … read moremental health challenges they may be facing, the Seize the Awkward campaign is launching a brand new music video and a suite of digital, social, radio and broadcast assets giving young people the inspiration, language and tools to check in with their friends and support their mental health. The national award-winning campaign, a collaboration between the Ad Council, the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), and created pro bono by creative agency Droga5, emphasises that just because we’re physically distant doesn’t mean teens and young adults should remain socially distant. Suicide is the second leading cause of death among young adults and for every youth suicide it is estimated that 100-200 others attempt suicide. Young adulthood is a critical time when many people experience mental health issues as well as significant stress from life transitions such as gaining more independence and responsibility when moving from home and beginning college or a career. Right now, it’s crucial that young people check in with their friends. Recent Ad Council Covid-19 research shows that, compared to older adults, young people report feeling more negative emotions such as isolation and depression related to Covid-19. ‘Whatever Gets You Talking’ showcases the variety of ways young people can start and continue conversations about mental health with their friends, whether that be through a GIF, emoji, call or text.
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