Bridgestone: What Keeps You Going, 2

Serviceplan Dubai have worked with Bridgestone Middle East & Africa FZE on a striking print campaign launched during Ramadan and featuring inspiring stories of individuals who embody the brand’s mantra to "Keep going no matter what“. Leading multinational auto and truck parts manufacturer Bridgestone is celebrating the Holy Month of Ramadan with a campaign that highlights resilience of the human spirit. The print campaign was developed with Serviceplan Dubai to embody the company’s vision to ‘Keep going no matter what’, and recognizes the journey of people and their perseverance amidst challenges. The message is not to be deterred to move forward. During the Holy Month of Ramadan, Bridgestone will highlight the stories of various inspiring individuals who, despite fasting, have managed to continue with their work and continue to form the backbone of the economy. According to the company's senior executives, the campaign is focused on telling the stories of everyday people who fast during Ramadan but do not slow down: these are hardworking and inspirational individuals including professions such as; teachers, architects, doctors, nurses, armed forces, crane operators, delivery workers and carpenters.