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Brooklyn Film Festival 2020: Chatting Without Your Phone
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With a relationship spanning seven years, TBWAChiatDay New York has again partnered with Brooklyn Film Festival for its 2020 programming. And as Covid-19 continues to impact every aspect of society, this year the Brooklyn Film Festival is going virtual. Showing their lineup of 140 films entirely online for free with registration, they're meeting film lovers where they are: their living rooms. While many Americans are sheltering in place, there's never been a better time to virtually 'go' to the Brooklyn Film Festival from May 29th - June 7th. For this year’s campaign, TBWA delved into the shortlisted films and extracted some of their most moving moments and reframed them as series of ‘refresher courses’, reteaching some of life's most basic interactions such as How to be a Sports Fan, How to Hug and, How to have dinner parties. The series aims to promote the incredible talent of the Brooklyn Film Festival, the inherent humanity in independent film, and shows a great idea can be scaled without spending a lot of money on bespoke production. Chatting Without Your Phone is the first in the Relearn How to be Human creative series. Using footage from Brooklyn Film Festival 2020 submission ‘Blocks’ by director Bridget Moloney, the creative aims to show people how to behave as normal humans in a normal society once social distancing is a mere memory.
Senior Designer: Robyn Makinson |
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