Outdoor ad: Marumby Auto Shopping: Not reserved for the elderly

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Marumby Auto Shopping, a car store in Curitiba, Brazil, even on its reduced hours, has received elderly customers who want a new car. And this is an unacceptable during a pandemic crisis because they are part of the risk group. So we painted messages on their special parking spots telling them that more important than buying a car right now is to take care of their health.
Agency: LCT