ActivoBank: Hug

On Portugal’s last days of lockdown, ActivoBank introduced a new digital campaign with a simple but powerful concept - what’s the first thing you’re going to do when the lockdown is over? The campaign tried do answer this with several web films featuring ordinary things like walking on the beach, having an espresso or a beer, going on a road trip or hugging someone dear to you.

According to Marcelo Lourenço, ECD at Coming Soon Lisboa – the agency behind the campaign - “Each spot reminds us about a time when we took for granted the most simple things - which are exactly what we’re missing the most right now”.

The spots were directed by Alexandre Montenegro (Show Off Films) with sound design by Ameba.