Korean National Police Agency: Hope Tape

On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) launched Hope Tape to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape which contains details of 28 children who have been missing for a long time. With Hope Tape, boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children. Hope Tape carries children’s photos taken at the time of their disappearance, their age progression images using KNPA’s technology, and other information including their physical features and places last seen. It also contains QR code that connects to police’s dedicated mobile app where people can report and search about missing children, and register fingerprints of their children that can be later used in case of disappearance. From May to June, Hope Tape will be used in packing 620,000 parcels to be delivered across the country.