Northwell Health: Fearless Leader

Using the power of animated storytelling, StrawberryFrog has launched this spot for Northwell Health, aimed at fighting COVID-19. The spot titled "Fearless Leader" is the story of a young girl who rallies New Yorkers to assist health care workers in the pandemic. The 30-second animation begins with the girl inside a Northwell hospital during the height of the patient surge that overwhelmed metro New York hospitals in late March. She witnesses firsthand the devastation COVID-19 leaves upon patients, and the tireless commitment of caregivers on the front lines. She then leads the chorus of appreciation during the celebratory “clap out” that’s become iconic of the pandemic, honoring those who have been stepped down from intensive care or discharged from the facility. Later outside the hospital, the girl spreads optimism among community members.