Clarins Skincare: Naturally Moist Hands

Skincare brand Clarins has thrown out the cliches of the category with a recent Russian ad for its men's range, which sees a fearless thrill-seeker spin, roll and leap across the tops of skyscrapers. The ad has been designed to give viewers a physical reaction, triggering their so-called reptilian brain (or R-complex), by placing them in the action. The timing of the ad is interesting as people under lockdown are feeling a bit bored and under-stimulated, so this could be a much-needed jolt of excitement. However, the ad was actually shot before lockdown hit Russia - but the high octane thrill has proven to be popular with viewers bored of earnest entreaties from brands.
Agency: Proximity, Russia