TV ad: PSA: Second Chances

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Truant London has created a thought-provoking film called Second Chances to make people think twice about falling back into the old pre-Covid normal once quarantine lifts. Being voiced in the style of Deep South preacher giving a powerful sermon, it questions what was normal about the way we lived pre-lockdown. Touching on the world’s environmentally damaging commuting and consumption habits, alongside societal corruption and cruelty, the film offers a hopeful vision of the future for both humanity and the planet. The narrative is designed to make viewers question why they chose to live the way they did before the pandemic, nudging people into better understanding what they can do differently to make sure the world doesn’t regress back into its old ways.