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Web Film
American Egg Board: Weggsday
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Energy BBDO has launched a new national campaign with the American Egg Board: WEGGSDAY! Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled 'Wednesday Is Officially WEGGSDAY!,' has been created to hilariously introduce the concept. The animated video also highlights the versatility of eggs, reminding consumers that eggs are an incredible meal solution beyond just breakfast. The work, the latest in the American Egg Board's 'How Do You Like Your Eggs?' creative platform, will launch on digital and social with a teaser video. The first WEGGSDAY to follow will align with National Egg Day, which is Wednesday, June 3rd. On National Egg Day 15 and 06 second versions of WEGGSDAY will also take over VEVO, the massive music service that includes platforms like YouTube, Apple TV, Roku, and FireTV. The spots will appear before the videos of a dozen major artists, including Harry Styles, Khalid, and Carrie Underwood.
Head of Integrated Production: John Pratt Related |
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