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Bank of America: Commencement
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"Commencement" was created in hopes of leaving viewers feeling more confident, reassured and ready. Created by Leo Burnett in partnership with Groupe Connect - Leo Burnett's first work for Bank of America - this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement.
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