TV ad: Samsung: The Age of Experience

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In a strategic plan to feature more visionary products in their brand communications, the film teases, rather than reveals, and gives us a glimpse of the range of innovative everyday tech products about to emerge from the vast Samsung R&D centre in Seoul. ‘Age of Experience’ was created by BBH Shanghai and directed by AB/CD/CD via international production company Hamlet. The 60” online film shows humans and technology living together in perfect harmony, side by side through the everyday moments of life, intertwining in perfect symbiotic unity. With this film, Samsung is demonstrating how technology can seamlessly integrate into our daily lives, not merely as a tool, but as part of our human experience.