 |
Tv
Raia Drogasil: Every Care Counts
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
RD (RaiaDrogasil) launched a nationwide campaign on May 16th, created by advertising agency McCann Health and aimed at communicating the company's initiatives designed to help fight the Covid-19 pandemic. The launch featured a one-minute commercial that was shown during the breaks of Jornal Nacional and Fantastico, on TV Globo. The campaign will also have 30-second commercials on other TV programs, as well as ads on major newspapers and magazines, and initiatives on digital media, CRM, and influencers. With a soundtrack based on the famous song ‘O que é, o que é?’ by Gonzaginha, performed by Maria Rita, the video created by FCB Brasil shows different scenes of everyday life, depicting what really matters to people in this unprecedented crisis. The video is ‘Covid-free,’ meaning that extra measures were taken to prevent any contamination during its production. Production house Stink Films cast the family members of the film crew as actors, and the directors used equipment they had at home. In-store filming was done by each store’s employees, under instructions from the video’s director, Pedro Tejada. The video shows families coming together in their homes because of social distancing, kind gestures among neighbours, people looking out for the elderly, and even scenes of personal and beauty care. It stresses that every little act of kindness counts in helping us all face the impact of the Covid-19 pandemic, and in providing lessons for a better future.
Photography: Ariel Schvartzman, Bruno Tiezzi, Helen Salomão |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
