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SKY Sports: The Comeback
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Sky Creative Agency, Sky's in-house advertising and creative agency and the largest in-house agency in Europe, has continued the critically acclaimed 'I Am Sport' campaign creative for Sky Sports with the follow up TV ad titled 'The Comeback', which went on air over the weekend. If 'I Am Sport' was a positive and uplifting reflection of the nation's love of sport, 'The Comeback' is a defiantly rousing message from Sport to its fans ahead of the return of live competitions this month. Nothing epitomises the spirit of sport like a comeback. Whether it’s a personal return from injury, retirement or adversity, or a team that’s behind in a game reversing its fortunes, many of sports most iconic moments have been comebacks. Only this time it’s different. Sport itself is coming back and the celebration of its comeback will feel like nothing else. The Comeback depicts some of the greatest sporting comebacks of all time and is a celebration of the fact that sport is finally coming back into our lives.
Managing Director, Brand: Simon Buglione Related |
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