Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car's engine, in terms of better driving performance and its longer … read morelifespan. This is where PT positioned the brand equity as "PT fresh & new" that resonates with the highest quality and freshness in every drop of PT’s gasoline.
Agency: The Leo Burnett Group, Thailand
The key message “PT fresh & new” was consistently communicated for more than four years with success. However, as PT has grown beyond just an energy company and becoming an ecosystem of retail business. The Leo Burnett Group Thailand, as a business partner in charge of PT’s communications, saw an opportunity to bring this strong brand equity to the next level.
The film was launch storytelling through a Japanese chef, the real master of freshness who visiting PT’s gas station to prove out the fresh & new full range of products and services. Guaranteed by the master that people will experience the same satisfaction and refresh before hitting back on the road.
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