TV ad: The University of Western Australia: Wisdom Seekers: Frontline

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‘Seek Wisdom’ motto for a modern era. As part of the University of Western Australian’s new brand positioning campaign – Seek Wisdom – a content layer followed real students from their graduation to life working in the real world.

With this example, our cameras were following UWA Graduate Dr Laura Johnston, while working at Sir Charles Gairdner Hospital’s ED on the day that Western Australia’s first Covid-19 case was admitted to hospital.

“Seek Wisdom” showcases the authentic experiences and work of current UWA staff and students to make a difference to communities and tackle the grand challenges of our time; personified by this real-world event.

In the current environment, it is clear that the world needs our youngest and brightest to be prepared for the real word – to be not just smart, but wise.