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There have been many heartwarming stories to come out of the COVID-19 crisis in New York, but perhaps none as emotionally resonant as the nightly salute to the front-line workers who … read moreliterally put their life on the line every day. Each evening at 7 p.m., New Yorkers gather on streets (at a safe distance, of course) or lean out of their windows, banging saucepans, clapping, cheering and hollering as exhausted healthcare workers make their way home after a shift. It's noisy, passionate and emotional: A quintessential New York salute. The resulting video, “I Happen to Like New York,” was conceived as a way for Lenski and Arts & Sciences to capture the true spirit of New York—which has maintained its resolve despite being one of the hardest-hit cities during the COVID-19 crisis. Equally important, the PSA serves as a way to both celebrate and create awareness of the New York chapter of the United Way, which has been working tirelessly during the COVID crisis to provide support and resources to New Yorkers in need.
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Credits
Other credits
Partner: Matt Aselton
Managing Director: Mal Ward
Managing Director: Marc Marrie
Head of Production: Christa Skotland
Editorial: Mackenzie Cutler
Editor: Dave Koza
Editor: Brendan Hogan
Assistant Editor: Zoe¨ Newman
Executive Producer: Gina Pagano
Flame Artist: Jimmy Hayhow
Mixer: Sam Shaffer
Music: Walker
Song: I Happen to Like New York by Bobby Short
Sr. Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Executive Producer: Abbey Hendrix
Producer: Danielle Soury
Chief Engineer: Christopher Keyes
Title Design & Animation: Work-Order
Creative Director: Keira Alexandra
Creative Director: Kiffer Keegan
Designer & Animator: Antoine Mauron
Project Manager: Rusty Van Riper
Illustrator: Carolyn Figel
Special thanks to the following for contributing footage:
Amy Henry, Andy Lilien, Clement Price Thomas, Connor Todd, Cynthia Medina, Daniel Navetta, Dave Williams, Dina Clay, Emily Moore, Eric Oglander, Greg Chan, John Benson, John Robertson, Josh Griffiths, Kara Collier Ibanez, Lexie Robinson, Lucy Sheen, Mat Kim, Matt Lenski, Matt Pascuzzi, Melissa Barton, Mike Warzin, Murray + Maryanne Butler, Peter + Becky Donahue, Peter + Kate Deming, Raphael de Cardeneas, Ron Egozi, Roxanne Assoulin, Sam Levy, Shawn Regruto, Tara Averill, Toure, Trent Jacklitsch, Zack Grant
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