IKEA: Black Friday (Re)Sale

Because IKEA has everyday low prices, some people think our furniture is low quality too. So, on Black Friday, when every retailer on planet earth was talking about discounts, we hi-jacked the conversation to highlight the durability of our furniture, with a sale featuring only used IKEA products found on Denmark's largest second-hand marketplace (DBA.dk).
Agency: Hjaltelin Stahl