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BINGE: We're For The Bingers


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As winter sets in and Australian's are hungrier than ever for fresh content, the nation's newest streaming service BINGE has promised it has something for everyone with its first major creative campaign, "We're for the Bingers." The campaign, developed in partnership with The Hallway, is underpinned by the BINGE brand belief that a life well lived includes indulging in the things you love. BINGE provides an escape from everyday life, a place for unapologetic pleasure, and by doing so, brings a little more joy to Australians. Anchored by the tagline ‘Unturnoffable’, the campaign celebrates ‘The Bingers’ via a tongue-in-cheek ode rolled out across TV, print, OOH, digital, radio and social, that says it’s okay to escape the real world and binge on a show that you love.
Credits Other credits

Editor: The Editors

Sound and Music Composition: Uncanny Valley

Media Strategy: The Hallway

Media Buying: Havas

PR agency: Thinkerbell

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