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Tata Pravesh: #OpenHope
The lockdown is finally being lifted - slowly but surely. 68 days of being confined behind the #DoorsOfIndia - which seemed like an eternity - is finally over. Eager to bounce back, India has opened its doors to hope, to new opportunities. Mindful of the new normal and aware that it needs to conduct itself with the utmost caution. The new film for digital media is a great companion piece for the previous film and acts as the perfect closure to round things off. The film uses #DoorsOfIndia to transition from the negative to the positive - from the lockdown to the opening up. The last film had shots of doors closing. The new film shows doors now opening, followed by stunning shots of open doors and people, from all over India, standing just outside their threshold. Interspersed with these shots are images of animals waking from their slumber, vehicles on the move, airplanes flying overhead and hundreds of open doors - all of which are evidence of India’s emergence into the light from the depths of darkness.
Vijay Jacob Parakkal, Sr. VP & Managing Partner Related
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