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Top 6: June 17th 2020

As Covid-19 continued to spread and the at-home lockdown has created a "new normal" for everyone, how could Cathay Pacific encourage everyone to embrace social distancing? Capturing the spirit of this change, Cathay Pacific took its iconic in-flight safety card and turned it into a social-first "In-home Safety Card". It was used to reassure passengers that, even though they might not be travelling right now, Cathay Pacific remains committed to their safety and comfort, whether they're binge-watching Netflix from the sofa, baking banana bread or watching their boss figure out how to use Zoom.
Agency: Leo Burnett, Hong Kong & MSL, Hong Kong