Studio City: Be An Anime Hero - EP1

An anime campaign, namely 'Be An Anime Hero' is designed to inject new energy to Studio City, and to reinforce the brand's position as Macau's Entertainment Capital. The anime world is fantastical and beyond the norms of reality. The campaign challenged the audience to recreate their own Anime lives, conceptually breaking away from their mundane daily lives in the epic spirit of anime. Creating a through-the-line "Anime" themed campaign, Studio City connected fantastical anime moments into real-world immersive experiences, connecting the fantasy of Anime to drive awareness, and to give reason and compel online visitors to become on-site visitors. The campaign resulted in over 70M reached and 792K engagements from social media including Facebook, Instagram, Weibo and Wechat. And Studio City became the top 5 most visited properties in Macau.