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Justice4Grenfell: Never Forget The 72 Who Died At Grenfell
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The Grenfell Tower inferno claimed 72 lives - but in the three years since the tragedy which shook London, campaigners are still fighting for justice. To mark the anniversary, BBH London has launched a new campaign for outdoor, print and social that turns the names of the 72 people who lost their lives in the fire into an unignorable tower. On June 14th, campaigners convinced British newspapers to give an inch of column space to the memory of Grenfell's victims, as a tribute to those who died and a stark reminder that little has changed since the night in 2017 when fire tore through a West London apartment block. The fire’s rapid spread has been attributed to unsafe cladding materials as well as an absence of sprinklers in the 24 storey tower. To date there has been little justice or accountability - some families who survived the fire are still without permanent housing. The anniversary comes after a weekend of far right riots in the centre of the city, and after a week of Black Lives Matters protests - particularly timely as the campaigners are pushing the inquiry to investigate the role racism played in the tragedy. Many residents in the tower were from BAME backgrounds or immigrants, their concerns about safety had been repeatedly ignored.
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