 |
Experiential
Drowning Prevention Week: Be A Lifesaver
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch Drowning Prevention Week, a joint initiative of Swim Ireland and the Royal Life Saving Society. A campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel. The 60-second ad, created by Boys+Girls, Dublin, takes a simple phrase that all Irish parents are used to hearing on a daily basis, and imbues it with new meaning. The spot starts off happy with a little girl playing in the water and shouting “DADDY! DADDY! LOOK AT ME! LOOK AT ME!” She repeats this phrase over and over again, as she gets into more difficulty. Her cries go from happy and carefree to desperate and terrified. The spot was sound designed by Mutiny Studios and recorded on location on Sandymount Beach and Marion College swimming pool.
Client: Joni Harding, Swim Ireland’s Head of Education |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
