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Web Film
Mongoose: Electrified
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Mongoose, the beloved bike and scooter brand, has launched an electric scooter with the help of a new film 'Electrified,' which was created in collaboration with Rabbit Foot Studios and Lucky. The film, shot just before many regions in the US were about to fall under stay-at-home-orders, is a celebration of finding one's own path and the mystery and adventure of the open road. As the world begins to open up, 'Electrified' is a filmic vision of momentum and possibility.
Agency: We Ride at Dawn The approach involved a close collaboration between director Jeff Bednarz and director/editor Sai Selvarajan. Working as a directing team, each brought a unique sensibility and perspective to the project which was filmed in their home state of Texas. Shot at the Salt Flat Cafe in the Guadalupe Mountains between Van Horn and El Paso, the scene was perfectly desolate and a great fit for the effect the co-directors were seeking to capture. Inspired by Mongoose’s BMX authority, the film is a nod to 1980’s cinema in an ode to modern means of adventure.
Brand Manager: Kevin Garczynski |
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