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Carlton & United Breweries: Return Of The Pub
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Carlton & United Breweries and Clemenger BBDO Melbourne have launched The Pub Reopening Ceremony, an epic pub crawl that is travelling to pubs across the country to help support them as they re-open. The relay kicked off at Melbourne’s spiritual home of beer the CUB Brewery in Abbotsford where CEO Peter Filipovic, dressed in a beer-inspired tracksuit, lit the custom-made Tap Torch. Filipovic officially passed the torch to comedian Mick Molloy who delivered it to Channel Seven's The Front Bar, before the torch made its way to iconic Melbourne pub, The Espy, for the official first stop of the tour. A team of official Tap Torch ambassadors are joining the campaign as it travels across the country throughout the three-week tour. Beer will flow at events held at every stop, encouraging Aussies to get down to support their local pub after months of severe restrictions that have left many pubs struggling to survive. The initiative is an extension of CUB’s For The Love of Your Local campaign, which aims to raise $2 million for pubs across the country to aid in the recovery of Australia’s pub industry.
Brian Phan, GM Marketing Related |
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