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Monster: Opportunity
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Monster is inspiring job seekers to get back to work in their own way using work bags, luggage, and backpacks to give voice to job seekers’ feelings in the current 'work' environment in a new marketing campaign created by MullenLowe. In just two months’ time, more than 35 million Americans have found themselves unemployed and feeling the pressure to land a new job. Monster, a global leader in connecting people and jobs, wanted to make a bold statement that would remind candidates that opportunity is out there, and millions of jobs are waiting on its website. The spots were directed remotely in adherence with Covid-19 restrictions on production. The video feed came directly from an Alexa camera into a Zoom meeting led by the MAMA team, with client and agency present.
CHIEF MARKETING OFFICER: Jonathan Beamer Related |
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