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Hyundai: Camping
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Innocean Sydney and Hyundai have released this 'New Routes' campaign campaign which highlights the journeys people have been taking in their homes these past few months: from the bed to their work station at the kitchen bench, from bed to home schooling, from inside to camping out in the garden or on the balcony, from the couch to picking up delivery at the front door. But after long weeks taking the same routes over and over again, it is finally time to explore some new ones in the outside world. Using geo-location, people are invited to swipe to discover a selection of ‘New Routes’ within their state.
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