Currys PC World: Tech Experts

Currys PC World has unveiled its latest ad campaign, showcasing ShopLive - a personal shopping service connecting customers with its in-store colleagues via video link. Developed by Dixons Carphone's advertising agency, AMV BBDO, the campaign launched with a 30-second TV advert during Bluebloods on Sky Atlantic on Tuesday 16th June, and runs across TV, video on demand (VOD) and Online Video services. The latest advert, from the UK’s largest electrical retailer, leads with a customer clearly struggling with her current tech set-up, asking an unidentified ‘Alex,’ for laptop recommendations that will allow her to watch her favourite box sets, films and TV series, without ever having to leave her bed.