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When it comes to education, printing is an invaluable tool in helping children retain and absorb learning materials. To spread the message of the benefits of learning with printing, HP is launching 'Magic Carpet', a spot that follows seven-year-old Lily and her dad on a learning adventure, all thanks to the help of their HP printer. The spot begins with Lily looking frustrated as she struggles with her weather homework alone. But when her dad suggests that they print the assignment, suddenly, a whole new world of learning opens up before them, resulting in Lily producing a full-scale weather project that both her and her dad are proud of. Created by Goodby Silverstein & Partners (GS&P) and directed by Smith & Foulkes at Nexus Studios, the film illustrates how "printing brings learning to life" by helping on-screen learning become less isolating and more engaging.
Credits
Other credits
Managing Partner: Leslie Barrett
Account Director: Melissa Buck
Account Manager: Haley Grialou
Assistant Account Manager: Will Young
Partner, Head of Brand Strategy: Bonnie Wan
Group Brand Strategy Director: Kelly Evans-Pfeifer
Group Communications Strategy Director: Dong Kim
Strategy Director: Cassidy Wilber
Senior Brand Strategist: Marisa Perazzelli
Senior Communications Strategist: Matt Hudgins
Brand Strategist: Briana Patrick
Production
Co-Director of Production: Leila Gage and Margaret Brett-Kearns
Production Manager: Derek Walsh
CG Supervisor: Dave Hunt
Animation Lead: Steve White
3D Lead: Carl Kenyon
2D Lead: German Diaz
Concept Designer: Ben Plouffe
Character Designer: Melanie Climent
Designer: Signe Cold
Matte Painter: Melanie Climent
Animator: Dom Griffiths and Clement Fassler
3D Generalist: Andrew Spence, Joao Rema, Fabien Glasse, James Drummond, Darren Rolmanis and Matteo Antona
3D Modeler: Matt Clark and Andy Hickenbottom
Rigger: Lea Georges
Storyboards: Adam Beer
Texture Artist: Eva De Prado
VFX Artist: Tim Bacon
Groom Artist: Fabio Messina
Editor: Dave Slade
Pitch Designer: Ieuan Lewis
Pitch Coordinator: Hannah McCarthy
Compositor: Gianluca Dentici and Osman Baloglu
Director of Business Affairs: Judy Ybarra
Business Affairs Coordinator: Howie Mapson
Business Affairs Manager: Kristian Evanculla
Sound Design & Mix: Anthony Moore
Audio Producer: Deborah Whitfield
Music Production Company: SIREN
Composer: Chris White
Music Producer: Sean Craigie-Atherton
Music Publisher: SIREN Publishing Ltd
VO Casting: Sound and Fury
Role of Lilly: Mabel Cresswell
AVO: Charlie Coletta
Client: HP
Chief Marketing Officer of HP: Vikrant Batra
Global Head of Marketing, Print: Deepak Masand
Head of Global Marketing, Print Hardware Systems: Ladd Martin
Manager of the PHS Global Campaign Team: Amy Rowan
PHS Global Campaign Manager: Christine Dion
Global Print Program Manager: Amy Witkop
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