Outdoor ad: Olympus SP-560 Camera: Olympus Wide Angle Head Cut Out Board

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To communicate the effectiveness of Olympus’ SP-560 wide zoom camera, an extremely long head cut out board was placed on Bondi beach’s famous esplanade. With a printer on standby, the tourists had some memorabilia to take home with them. Olympus representatives were also on standby to answer questions about the cameras capabilities.