Pepsi: #IsDad

To celebrate Father's Day in Colombia, Pepsi decided to play with its logo and celebrate all those moments when children turn their parents' world upside down. Drawings on the wall that end up being masterpieces, soccer balls and broken windows, disasters in the kitchen... these adventures inspired the creative team at Sancho BBDO to flip the classic Pepsi logo, and use it as a symbol for all those shenanigans that become cherished stories fathers will remember forever. The call to action for dads: share the video or pics of those antics in which your children turned your world upside down with the hashtag #isdad on social media. Don't forget all those moments when YOU turned your dad's world upside down. Pepsi wants to see them too.