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SKIPPY® Peanut Butter: Fun Aunt
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From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack.
The SKIPPY® Peanut Butter Brands new campaign aims to give people just that. Created by BBDO Minneapolis and launching June 22nd, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself. With a simple scoop of SKIPPY® Peanut Butter, these characters are reminded that, when you take a second to live in the moment, you feel a little bit better. Whether you’re dealing with destructive puppies or chaotic kids, the maker of SKIPPY® Peanut Butter just wants you to know, they get it. The spots are accompanied by a series of hypnotic animations on social that invite viewers to escape into a SKIPPY® Peanut Butter dream world filled with relaxing snacking moments. David Mackereth, Creative Director at BBDO Minneapolis put it simply, “This work visualizes how SKIPPY® Peanut Butter can sweeten life’s little bummers, much in the same way it can turn a bummer food like celery into a fun snack.” The new campaign will run as part of a fully integrated campaign across broadcast, online video and social media.
Agency: BBDO Minneapolis Related |
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