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LTA: Play Your Way
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The LTA and The&Partnership London launch Play Your Way, a commitment to opening tennis up to the nation. Every summer, tennis climbs the sporting agenda, with Wimbledon fever helping to entice fans onto court. This year, the LTA wants to inspire people of all abilities, age, location and background to pick up a racket and play however they want. The campaign uses an array of emotive and nostalgic vignettes of tennis balls being hit, lost and found, set against a backdrop of modern Britain, tackling perceived misconceptions of the sport. Be it bouncing off the garage door, splashing in the canal or stuck in the rafters of Centre Court, the audience are able to transpose themselves into each moment, without judgement and are left wanting to join the fun of playing their way.
Head Of Integrated Production: Charles Crisp Related |
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