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Pura Wipes: It's What They'd Want
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Pura is a brand-new, UK based, family-run company on a mission: to democratise eco-friendly baby products for all. Pura wasn't born in a boardroom, but in a home in Cheshire, in the North West of England, where founders Guy and Abi Fennell created their vision to shake up the baby care market, challenge the current market leaders, and make eco affordable for all. The brand launched on Sunday, June 21st, with a series of assets to celebrate Father's Day, including the brand's ambassador, choreographer and TV presenter Ashley Banjo, reading the Pura created book 'Lily and the Wipe monster' on Dadsnet and Pura's IGTV.
Agency: FCB Inferno The brand believes that being eco-friendly is no longer a luxury; it's a necessity. Pura ran multiple pitches and brought on board several specialist agencies last year to help deliver their ambition to reassure parents that with Pura they are making the best choice for their babies, the planet, and their pocket. These include lead creative agency FCB Inferno, who are also managing the influencer, consumer PR and social media outreach; brand design agency Beach who created Pura's identity and product packaging; website and app agency Crowdform and digital media agency Cadastra. Chief Marketing Officer Amanda Richards brings a wealth of experience in the consumer goods arenathanks to more than 20 years of business leadership and marketing experience working for consumer goods giant Unilever and Health Tech leader Philips. Previous roles include Vice President Global Marketing Business Group Philips Health and Wellness, Global Brand Director Innovation and Digital for Unilever Spreads and Global Media Director for Unilever’s Refreshment business.
Sharon Jiggins - EVP |
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