TV ad: Dentyne: Celebrity

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Top 6: July 8th 2020

Leo Burnett Group Thailand creates new language for teenagers that let them enjoy unstoppable deliciousness of chewing gum while they talk, open campaign with 2 films.

For Thai teenagers, chewing gum is not so popular. Therefore, we have to find way to win young generation heart, who seek for fun and new experience in life.
Dentyne gum come with new unique ice-cream flavor, going to make new gum chewing experience “fun chewing language” which will be too delicious to stop chewing.

Category Confectionery & snacks
Client Mondelez International (Thailand) Co., Ltd.
Agency Leo Burnett Group Thailand
Production Puean Production Co., Ltd.
Country Thailand
Uploaded 23 June, 2020

Credits

Director
Charin Saengbundit
Chief Creative Officer
Sompat Trisadikun
Producer
Patrawut Matayanumath
Art Director
Kroekkiat Chanthakitnukul
Art Director
Bunyawee Thanyapitak
Art Director
Sompat Trisadikun
Copywriter
Vachira Pashekrepapon
Art Director
Tepnarin Prasert
Agency Producer
Paveena Malakul
DoP
Nisha Jurairattanaporn
Sound Studio
Sound Space Studio
Account Director
Kanitta Chartpong
Sound Engineer
Danai Suthamcharee
Post production
Mr Post Man
Strategic Planner
Hathaipun Jaroenthawornlap
Editor
Panuwat Wongchang
Casting
Chutamard Hutthapong
Production Manager
Suchanya Wongin
Colourist
Krittin Phumchaosusn
Account Executive
Maythavee Jariyanoppanan

Other credits

Account Management Director: Tida Vibulvanich

Computer Graphic: Sittichai lertthititrakul

Gaffer: Piya chukeattrakur

Assistant Director: Thanaram Prameboon

Costume: Wallipa kuntakeaw

Location Manager: Kornkaew Sriinsut

Make Up & Hair: Chatteerapol Kullametheepansiri

Sync Sound: Charkit Pungmanee

Camera Company: Brand Link Co., Ltd.

Lighting & Grip Company: Gear Head Co., Ltd.

Dentyne: Celebrity

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Dentyne: Celebrity

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