The Famous Grouse: Discover The World’s First “Whisky Barrel” Mancave

The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It's the ultimate mancave to sit back, relax and enjoy a glass of whisky. The Famous Grouse House: a tiny house made from whisky barrel wood and filled with hidden gadgets. Publicis Groupe Netherlands developed this interdisciplinary campaign from scratch by a special team of creatives, production and media. The campaign, with a chance to win one of the eight nights in the whisky barrel, launches at Father's Day. With most holidays being canceled, this is the perfect opportunity to spend a long weekend in the Dutch country side. The Famous Grouse House brings the brand to live. It’s the ultimate place to enjoy the Scottish setting, where hidden gadget triggers the curiosity and humor of the Famous Grouse. Fans have a chance to win an overnight stay by participating in several activations during the campaign period. The Famous Grouse House ensures unique experiences and stories. The campaign will be pushed via several channels, stores and online being the most important ones. As of this week until July 17, fans can participate and have a chance to win an overnight stay in The Famous Grouse House. All participants have to do is enter the code, from the neck pendant of one of The Famous Grouse bottles, on the action page to have a chance to win. This allows The Famous Grouse, in addition to its loyal generation of whiskey drinkers, to also appeal to people over 30. By giving an overnight stay to father and son or daughter, The Famous Grouse unites two generations to enjoy together. The winners will be announced July 21. The nights will take place in August 2020.