TV ad: Kellogg's Club Cracker Minis: Submarine

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This film for Kellogg's Club Cracker Minis dives into the imagination of two kids in their kitchen as they go exploring under the sea in their own yellow submarine. Known for his work with Wes Anderson and Tim Burton, director Mark Waring chose to use a CG animation technique that mimics stop motion animation to give this commercial a uniquely handcrafted look and feel. Soviet Science worked closely with Mark and the team at Passion to create a playful score that still accentuates the drama of the animation. They explored several routes, settling on the floaty sound of a Theremin and a light orchestral arrangement. This was then complemented by their sound design and final mix.
Agency: Digitas NA