Kia Sportage: Pump Chase

As gas prices continue to climb, it’s not too much of a stretch to think of gas station attendants as villains. In this davidandgoliath spot attendants are armed with their hoses and pop out from every corner, trying to get their fill. Just getting this spot produced was an adventure in itself according to Executive Creative Director Colin Jeffery: "4-days in the Mojave Desert, a nasty 50 mph sandstorm shut down production on day one, the director injured himself rushing to the helicopter and had to be taken away in an ambulance. And did I mention a severe bout of food poisoning. Perfect…"