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Hong Kong Airlines: LET'S FLY
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Due to COVID-19, many of us have been staying at home binge-watching NETFLIX, how could Hong Kong Airlines engage with this trend and connect with our audience? Hong Kong Airlines took the signature NETFLIX log-in interface and tied it into a fun travel-related meme. Resulting in a 424% increase in the share of voice and a 128% increase in total engagement.
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