M-150: The Underdog Story

One of the most iconic of sports passion throughout Srisaket's journey was M-150's yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets.
Agency: Brilliant & Million