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Top 6: July 8th 2020
Interactive
BT: Digital Dash
Top 6: July 8th 2020
BT's latest campaign and game 'Digital Dash', created by Wunderman Thompson UK, aims to get kids fit for a digital future. With over 65% of future jobs for children yet to be defined, BT's mission is to provide a level playing field with free resources, aiming to educated 5 million children by 2025 in the skills for tomorrow. Digital Dash is a fun new app-based game, giving children the tools to navigate a digital future through play, created with the help of teaching professionals. They’ll create, train and race a virtual athlete in a series of mini games that boost their athlete’s strength, agility and stamina, while they climb the leader board learning valuable digital skills as they progress. With a recent study by UCL Institute of Education revealing that over 2 million children have done little to no homework during this period, the game is a resource for parents looking to support their children’s digital education at home. All you need is a phone or an iPad.
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