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Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar . The “Klarna: Swedish for smooother shopping” launch will lean into the company’s Swedish origins to introduce American consumers to the revolutionary online shopping service. Launching on June 29 and continuing throughout the summer, the 360 integrated campaign features a unique series of online films, an interactive virtual shopping experience, brand and media partnerships, social media, podcasts and digital activations and promotions. Doubling down on Klarna’s Swedish origins, the film portion transforms over 50 years of Swedish cinema, TV and soap operas into entirely new stories with comically mismatched English subtitles. This same thinking informed the shoppable-entertainment interactive experiences, gaming integrations and social activations that will roll out across the summer.
Credits
Other credits
Client: Klarna US
CMO: David Sandstrom
VP of Marketing: Daniel Jontén
Head of Marketing, U.S: Megan Gokey
Brand Lead: Joel Sussman
Supporting Brand Lead: Julia Grönstedt
Strategy Lead: Olivia Butter
Marketing Manager.: Elle Shaps
Social Lead: Mary Manzo
PR Lead: Sarah Ponthieu
Design Leads: Camilla Birkström, Matt Wenger, Pontus Gustavsson
Production Lead: Leo Holte
Agency
Founder: John McKelvey
Co-Founder & Managing Director: Luke McKelvey
Design Director: Mariola Bruszewska
Head of Production: Kristine Ling
Digital Producer and Creative Technologist: Natalie Sun
Group Account Director: Julia Jahn
Group Account Director: Lily Waters
Account Director: Amy Farias
Head of Strategy: Alexa Calabro
Business Affairs: Nancy Espinal
Production
Partner / Managing Director: Shawn Lacy
Head of Production: Rachel Glaub / Sean Moody
Production Designer: Koja
Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor(s): Fernando Raigoza, Harrison Draper
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Senior Producer: Alexa Atkin
Audio Finishing: Barking Owl
Mixer: Mike Franklin
Creative Director: Kelly Bayett
Producer: Ashley Benton
Music: DeadMono
Composers: Fredrik Rinman / Malcolm Pardon
Visual Effects: Kevin
Lead Artist / Executive Creative Director: Tim Davies VFX Producer: Andrew Cowderoy
Senior Executive Producer / Partner: Sue Troyan
2D Team: Steve Gibbons, Robert Murdock
Telecine: a52
Colorist: Daniel de Vue
Producer: Jenny Bright
EP: Thatcher Peterson
Digital Production: Wildlife
Creative Director / Co-Founder: Jake Friedman
Creative Director / Co-Founder: Scott Friedman
Executive Producer: Brandon Del Nero Technical Director: Pavel Zagoskin
Front End Engineer: Josh Stearns
Senior Designer: Andrew Zaozirny
Senior Producer: Janell Faraj
Media agency: Noble People
Social Media and Influencer Agency: Movement Strategy
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